We noted last week that Lotus had opened their first dealership in China, and now comes the official Press Release and images from the launch.
It certainly looks like Lotus is going all out to build the brand profile in China with an impressive showroom, a wide range of merchandise and a grand opening. Be sure to click through to see the full gallery!
Group Lotus takes on the Chinese market as Lotus China officially opens it’s doors in Beijing
Last week saw a major milestone event in Group Lotus’ history as the first Lotus showroom in China was declared officially open for business. The formal opening ceremony at the showroom in Beijing was overseen by senior representatives of Group Lotus and Lotus China alongside Clive Chapman, the son of Lotus Founder Colin Chapman. Continue reading